hihaho is a global DIY SaaS platform for interactive videos.
In April 2022, FLOURISH entered into a Content Business Partnership agreement with hihaho, an interactive video platform developed by a Dutch startup, and acquired a CreativeSuite license.
In this article, we’ll introduce what hihaho is and the key benefits of implementing this platform.
What is hihaho?
Founded in 2014, hihaho is a global DIY SaaS platform specializing in interactive videos. It is developed by a Dutch startup and is a member of the Dutch Council for Training and Education (NRTO).
With hihaho, you can add interactive features to your videos, providing a seamless and engaging user experience across all devices.
Key Features of hihaho Interactive Videos
The platform offers 14 core features, including:
- Questions
- Branching
- Evaluations
- Hotspots (Blinking Points)
- Links
- Highlights
- Sound Effects
- Zoom-In
- Data Collection (via forms)
- Subtitles (supporting SRT file upload and automatic translation)
Subtitles can be selected from 12 languages in the editing interface, and the published interactive videos can support even more.
Where is hihaho Used?
Interactive videos help people better understand, remember, and apply information. hihaho has been widely adopted in industries such as:
- Online Entertainment
- Marketing
- Education
How FLOURISH Maximizes the Use of Interactive Videos
Although interactive videos have gained attention in awareness and conversion scenarios, they are not yet mainstream in promotional content. However, the key lies in how and where they are used.
In the marketing funnel model—Awareness → Interest → Desire → Action (AIDA)—interactive videos are most powerful in the Interest and Desire phases. Users engage actively, which improves memory retention and delivers information in a seamless, user-driven manner.
Benefits of hihaho for Businesses
While many tools provide value to end-users, it’s crucial for businesses to see tangible operational benefits. Having worked inside operating companies ourselves, we understand the importance of practical outcomes.
Compared to traditional videos, interactive videos with hihaho offer advantages such as:
1. Improved Retention
Users are prompted to think before taking action—e.g., answering a quiz or completing a check after viewing a video—which helps solidify learning and memory.
2. Seamless User Experience
hihaho allows viewers to take action directly within the video. This enables scenario-based storytelling and optimized user journeys.
3. Efficient Video Management
Videos are managed on the cloud, and teams can share access. Updates can be made instantly—unlike traditional workflows that require costly and time-consuming edits.
4. Ongoing Feature Enhancements
While the interactive video industry has seen consolidation (e.g., Vimeo’s acquisition of WIREWAX), hihaho continues to grow by adding ideal functionalities for video engagement.
5. Automatic Translation
Subtitles uploaded as SRT files are automatically translated into over 20 languages, including English, Spanish, Russian, French, Chinese, Japanese, Hindi, Portuguese, Dutch, German, Danish, and Arabic.
Flexible Publishing Options
hihaho supports multiple publishing settings including:
- Public sharing
- Domain-restricted access
- iFrame embedding
This flexibility ensures compliance with each organization’s security requirements.
Interested in Interactive Video?
If you’re curious about interactive video or considering implementation, feel free to contact us. We’d be happy to support your journey toward more engaging and efficient video communication.
