Part of Our Capabilities

Stealth Marketing Compliance Consulting

We support companies in reviewing and improving their marketing activities to comply with the 2023 regulations against stealth marketing in Japan.

Contact

Problems we solve

Unintentional Violation of New Regulations

Many businesses unknowingly publish or leave up content that may be categorized as stealth marketing, risking administrative penalties and public disclosure.

Lack of Internal Compliance Resources

Teams may not have the expertise or bandwidth to thoroughly audit past and current content for legal and ethical risks.

Unclear Boundaries in Influencer & Review Marketing

It can be difficult to distinguish between acceptable promotional content and content that violates Japan’s revised advertising law.

Low Awareness of Ethical Marketing Principles

Without proper training or strategy, teams may overlook the importance of transparency in user-generated or third-party promotional content.

What We Offer

Legal Risk Assessment of Existing Content

Our experts will audit your current and past marketing activities—including influencer posts, review sites, and affiliate campaigns—for stealth marketing risks.

Marketing Ethics Consultation

We help you reflect on the ethics of your promotional activities and provide strategic guidance on more transparent, trust-building practices.

Ongoing Branding & Communication Advice

We propose ethical influencer marketing and earned media strategies that strengthen brand equity while staying within regulatory frameworks.

Features

Expert Review by Legal & Marketing Specialists

Receive professional feedback from consultants experienced in both Japanese advertising law and digital marketing best practices.

Cross-Platform Content Diagnosis

We examine a wide range of platforms and formats—from social media to affiliate blogs—to ensure thorough compliance.

Compliance as a Brand-Building Opportunity

Going beyond avoidance of penalties, we help turn compliance into a branding advantage through ethical communications.

Our Approach

Initial Hearing & Scoping

We conduct interviews to understand your past marketing efforts and identify areas of concern or uncertainty.

Content Collection

You share content (social posts, reviews, articles, etc.) suspected of potentially violating stealth marketing rules.

Compliance Check

We examine the submitted content and assess whether it meets the new standards.

Report & Feedback

We provide a written report outlining findings and necessary action items.

Strategic Recommendations

We propose alternative promotional approaches, including ethical influencer marketing and transparent PR methods.