Launch of Our New “GIF Animation & Banner Creation Service” – Add a Touch of Cuteness, Unique Motion, and Eye-Catching Previews to Your Visuals
GIF Animation Banners: A Powerful Tool to Enhance Your Digital Marketing
FLOURISH LLC, a Tokyo-based company specializing in marketing management and support, is excited to announce the launch of our new “GIF Animation Banner & Banner Production Service.” From planning and producing animated banners to proposing and executing digital marketing strategies using GIFs, we offer comprehensive support to enhance your brand communication.
🔗 Service Details:
https://www.flourish-group.com/solutions/sns-gif/
Why GIF Animation Now?
Originally introduced in 1987, the GIF format lost ground during the rise of Flash. However, with the spread of smartphones and increased compatibility with social media platforms, GIF animations are now making a strong comeback globally. Their unique motion and visual appeal grab users’ attention and are now widely used in social media posts, ads, email marketing, and websites to enhance campaign performance.
Benefits of GIF Animation Banners
- Visually engaging
- Delivers a story in motion
- Captures viewer interest
- Highlights your brand message
While it may be tempting to produce banners in-house to cut costs, the truth is: marketing and branding expertise often directly correlates with performance. Partnering with a specialized external agency like FLOURISH can significantly improve your long-term ROI and campaign effectiveness.
Expanding Your Marketing Potential with GIF Animation
At FLOURISH, we provide an end-to-end service that not only creates visually compelling GIF banners but also integrates them strategically within your marketing efforts. We have already tested and validated their effectiveness through real campaigns
Email Campaign A/B Test: GIF vs Static Banner
We conducted an A/B test using two types of email newsletters sent to a segmented audience:
- With a GIF animation banner
- With a static banner
Results:
- Click-through rate for the GIF version: 3.29%
- Click-through rate for the static version: 0.66%
- The winner (GIF) was sent to the remaining recipients, resulting in an overall click rate of 4.77%
SNS Advertising Results: Amateur vs Designer-Made Banners
In our SNS advertising campaigns, results varied significantly depending on the creative materials provided. When a professional designer created banners using the provided assets, we achieved a 60% reduction in customer acquisition cost compared to using raw, amateur materials.
60% Cost Reduction in SNS Ad Acquisition with Designer-Made GIFs
A Strategic Approach to GIF Animation
While GIF animation offers benefits in both branding and marketing, it also comes with higher production complexity. That’s why we recommend working with skilled designers and marketers.
FLOURISH offers a fully integrated service—from planning and creative development to ad operations—through a team of dedicated planners and designers.
If you’re considering new ways to make your marketing stand out, get in touch with us.
🔗 Learn more about our service:
https://www.flourish-group.com/solutions/sns-gif/
About FLOURISH LLC
Founded in June 2018, FLOURISH aims to enrich society by bridging business strategy and creative thinking. We support clients in delivering their value through comprehensive services including marketing, promotion, service development, video production, CI/VI design, and online webinar execution.
Our strength lies in our ability to balance business goals with creative strategy, providing not only planning and execution of marketing tactics, but also supporting creative deliverables with careful attention to timing, budget, and priorities.
📍 Learn more:
https://www.flourish-group.com/
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