Digital technology has become indispensable for markets and society, and digital transformation (DX) is increasingly a critical area for business innovation.
However, many companies still face challenges in fully understanding and leveraging digital transformation due to its complexity.
Objectives of Digitalization and DX in Marketing
There are two main objectives in digitalizing marketing and advancing DX:
- To relieve employees from repetitive and stressful tasks
- To enable data-driven management in the future
Rebuilding Marketing Toward Data-Driven Management
The future of marketing lies in companies’ efforts to comprehensively understand customer needs and behaviors across platforms, devices, products, and services.
Yet, many organizations struggle to effectively utilize “big data,” largely because their data is siloed.
Going forward, marketing activities and their management may need to be fundamentally restructured.
Relieving Employees from Repetitive Tasks and Stress
We have observed an increase in marketers feeling demotivated or overwhelmed.
While digital tools are introduced to improve efficiency, they often result in fragmented work and increased time pressure, causing workers to become task-driven rather than strategic.
In this use case, we focus on preventing data silos and reducing manual copy-pasting work by moving away from spreadsheet-based operations.
Use Case: Workflow Redesign for Efficient CMS Operation
We focus on the repetitive tasks involved in updating a website — uploading content to a CMS and publishing it.
For example, many projects manage content in spreadsheets and repeatedly copy-paste data into CMS, which wastes time and causes errors.
Even if not using spreadsheets, if you find yourself performing repetitive tasks before CMS upload, reconsider your process and consider automation.
Target cases:
- Companies managing product or recruitment information in spreadsheet formats and transferring them to CMS for publishing
- Media outlets that handle frequent ad postings
Main Issues
- Manual copy-pasting due to spreadsheet-based content management
- Multiple and complex operational rules leading to errors and inconsistency
- Heavy reliance on specific individuals (lack of standardization)
- Redundant checks and repetitive simple tasks
- Lack of integration between CMS inquiry data and CRM, complicating data management
Is your workflow complicated due to multiple departments ortakeholders handling the same formatted content differently?
As the number of stakeholders increases, workflows and processes become more complex, making it essential to map and optimize the entire process.
CMS Operation Workflow Redesign
The biggest challenge here is the time and cost spent uploading easily formatted content to CMS, combined with data silos preventing scalable future data handling.
Traditionally, many manual tasks are involved in this process.
Start by organizing the entire process and identifying wasted efforts, repetitive tasks, and duplicated work.
You can simplify complicated workflows like this:
Having those who possess the information directly input data reduces errors and speeds up entry, rather than relying on intermediaries.
For those considering DX and operational efficiency improvements
At FLOURISH, we support DX initiatives with a focus not only on improving operational efficiency but also on enhancing work comfort and mental well-being.
If you are considering DX, please feel free to contact us.
